For many of our clients, our work begins at the point of site acquisition, when we advise on the potential for residential development, including values in the current market and future competition and demand.

Once the site has been acquired, we design a program for the best mix and sizes of units and the amenities and finishes that will optimize the sellout price. In conjunction with the project architect, we refine the floor plans to reflect the preferences priorities of the specific target market.

While design development is still in progress, we begin the marketing process, by establishing the identity for the project and the theme that will convey its unique aspects. The marketing process continues thereafter with the design of the public relations and advertising campaigns and the development of brochures, floor plans and other collateral materials as well as the creation of a sales office.

Throughout the design development and marketing phases we use our database to refer our developer clients to other outstanding professionals for the various skills that combine to create a great building project.

For the sellout phase, we create, subject to our clients' approval, a team of experienced professionals to comprise the sales staff that best reflects the target market. Our continuous, comprehensive reporting and deliberative offering process assures the maximum sellout price.

How We Add Value

We think there are three key ingredients to maximizing project value, information, creativity and dedication. In each of these areas we excel.

Information

We maintain a staff whose primary function is to maintain our real time proprietary database of all new developments in the pipeline and online for all of Manhattan, Brooklyn and Queens. We do this by a daily search of all media we have found to carry real estate news for our locale. On a daily basis, the results are reported to all members of our team and to our developer clients. The results are incorporated in our database, including project filing dates and construction milestones, so that we can accurately project and track new developments in the market. Our Research and Analysis group also tracks articles and reports from other areas that might signal future trends in our own markets.

At our parent company, Brown Harris Stevens, our in house economist, Greg Heym, tracks the resale market through the work of the BHS Sale division. This invaluable information resource helps us to understand the trends and directions for new developments as well.

For many years, BHS Sales division has been recognized as the premiere brokerage firm in Manhattan with the highest average transaction price. Their elite corps of brokers represents a network at the highest level of economic and business spheres and guarantees that the marketing of our projects will be enhanced by their personal marketing efforts.

On every level from the gathering of information through its distribution the strength and ongoing effort of the Brown Harris Stevens organization is a uniquely valuable resource to our developer clients.

Creativity

Of all the ways an agent can add value for a developer client, there probably is no dispute that the most important is in the design of the product. Nancy Packes, President of Brown Harris Stevens Project Marketing, has been a design consultant to residential developers for more that twenty years with more than fifty buildings to her credit. The excellence of her work is reflected in the fact that many of her clients are referred to her by leading residential architects who recognize the value of her ability to create the optimal mix of units, to arrange them to best advantage within the building mass and to work with the architectural team to create outstanding layouts.

With so many years of experience Nancy understands how the construction process interacts with the design concepts so that the result is the optimal expression of space. Nancy's dedicated work throughout the design development process is a major benefit to our developer clients.

Dedication

The success of every project depends on the focused work and concentrated effort of its marketing and sales agent. The BHS Project Marketing business model centers on the creation of a team dedicated to the success of the project that will attend all meetings from the initial launch through the last unit closing. A Project Manager responsible for coordinating all details of the work is part of our process for assuring our clients the best result through the achievement of the highest standard of professionalism.

Our resources, our abilities and our dedicated team process translate into the highest sellout value and purchaser satisfaction.